Director of Demand Generation
Westlake, TX, USA
We're seeking a talented leader to design and execute the demand generation strategy for digital marketing to increase sales pipeline and revenue. Partnering with executive leadership, you will be a key figure in the success of our Sales function globally.
What You’ll Do:
Lead the centralized Demand Gen // Digital Marketing Team that drives leads and demand for Solera globally across all account types:
- Midmarket and Enterprise level accounts
- Rooftop Sales
Coordinate with global and regional sales and executive leadership to establish sales and lead generation goals
Create, manage and lead the strategy for demand generation and digital marketing to drive sales pipeline and revenue
Manage the global marketing KPIs and reporting models to track the performance of every demand generation campaign globally.
Oversee and expand the MarTech stack which includes:
- Marketing Automation
- Digital Ad Platforms
- Project Management
What You’ll Need to Have:
Management and Team Leading Experience
Critical understanding of the Marketing Funnel and how it interacts with the Sale Funnel
History of running results-based, digital marketing campaigns with proven results of generating high quality MQLs for sales
Extensive Experience with all facets of Digital Marketing:
- Email Marketing
Experience with utilizing the following:
- Email drip campaigns
- Lead scoring
- Audience segmentation
- Account Based Marketing
- Multi-touch Lead nurturing programs
- A/B and Multivariate testing
- Conversion rate optimization
- Customer lifecycle modelling
Experience creating and maintaining a marketing budget
History of utilizing reports and dashboards and presenting key findings to executive leadership
Ability to work cross-departmentally with sales, product, traditional marketing, finance, etc.
EQUAL OPPORTUNITY EMPLOYER
SOLERA HOLDINGS, INC., AND ITS US SUBSIDIARIES (TOGETHER, SOLERA) IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. THE FIRM'S POLICY IS NOT TO DISCRIMINATE AGAINST ANY APPLICANT OR EMPLOYEE BASED ON RACE, COLOR, RELIGION, NATIONAL ORIGIN, GENDER, AGE, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, MENTAL OR PHYSICAL DISABILITY, AND GENETIC INFORMATION, OR ANY OTHER BASIS PROTECTED BY APPLICABLE LAW. THE FIRM ALSO PROHIBITS HARASSMENT OF APPLICANTS OR EMPLOYEES BASED ON ANY OF THESE PROTECTED CATEGORIES.
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