Web Conversion Optimization Analyst


Full time

New York, NY, USA

Oct 20

About You: 

SmartAsset is hiring a Conversion Optimization Analyst to help improve the consumer experience across Smartasset.com and increase site performance for our lead generation and financial product businesses. This person will develop a program of continuous optimization across key areas of the site, including homepage and acquisition funnels, working with UX / Product and Tech to devise and measure tests to increase conversion rates.

This role reports to the VP of Digital Marketing.


  • Develop and test hypotheses around user behavior that impact performance of key areas around the site
  • Work with UX researchers to uncover points of friction and ideate more engaging experiences
  • Partner with UX, Product and Tech teams on test requirements, launch and measurement
  • Measure statistical significance of outcomes and report results regularly to management
  • Raise the overall yield of key areas of SmartAsset from advertising and lead generation revenue
  • Monitor key engagement and revenue metrics across site through Google Analytics, Mixpanel and Data Engineering tools
  • Optimize landing pages, CTAs, etc. through constant split testing
  • Accountable for hitting quantitative revenue and conversion goals


  • BA / BS in Marketing or a quantitative field
  • 1-2 years’ experience in web optimization role conducting tests and measuring outcomes
  • Familiarity with Google Analytics, Tag Manager, and at least one A / B testing platform such as Optimizely, Unbounce etc.
  • Ability to interpret large data sets and extract key insights
  • Creative mind able to generate test ideas independently based on consumer research and analytics
  • Dogged persistence at uncovering incremental improvements
  • Track record of significant business gains through iterative testing
  • Ability to interpret quantitative results correctly and articulate them to management
  • Some experience in HTML, JS and CSS preferred, particularly regarding building digital experiences for experiments
  • Familiarity with paid / organic digital marketing strategies
  • Ability to work autonomously, be a "self starter", solve problems and overcome obstacles
  • Positive attitude in the face of challenges. Ability to rise and adapt.
  • SQL experience a plus

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