Director of Corporate Marketing

Postclick

Full time

San Francisco, CA, USA

Oct 22

Postclick is the global leader in digital advertising conversion. Our team is on a mission to automate conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible.

In addition to our flagship solution, our company also owns the leading SMB landing page platform called Instapage - recognized as a leader in G2Crowd's Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, our company is ranked #1 in customer satisfaction.

The Director of Corporate Marketing will be responsible for overseeing Postclick’s overall brand strategy, the company websites, company events, PR, social media, creative/design strategy, and other corporate marketing programs.

You will need to be comfortable in a dynamic, fast moving environment where change is not only expected but embraced for the opportunities it represents, balancing the ability to stay agile with a relentless focus on key objectives. You will oversee an initial team of 3 marketers, several contractors / agencies and be comfortable supporting enterprise sales and marketing programs for a growth company.

This role is open in our San Francisco HQ or in Austin, Texas.

Responsibilities

• Lead the brand strategy, PR, creative, web and corporate event teams

• Oversee efforts to develop and evangelize a scalable framework that helps the organization effectively and consistently articulate the core positioning of the Postclick brand to a large and fast-growing audience of consumer brands

• Manage the strategy, execution and ongoing improvements of our web properties to drive awareness and interest in our new category, Post-Click Automation

• Manage a Creative team to execute on the brand vision and support all marketing efforts

• Oversee the PR function, all PR activities and agency relationships

• Collaborate with other cross-functional teams to help produce PR and thought leadership content that effectively communicates and elevates the Postclick brand in a consistent way

• Partner with Demand Generation to design and support campaigns

• Partner with Product Marketing to deliver messaging that resonates with the audiences we want to engage

• Model and maintain a culture that promotes the ability to manage high quality standards and rapid production of corporate marketing materials

• Help drive significant increases in overall global awareness of the Postclick brand among target audiences through brand building activities, events, campaigns, and other corporate activities

• Excellent collaboration skills and organizational savvy, excelling at both high-level thinking & execution as well as influence and inspire others to achieve a common goal.

• Allocate resources and budget to efficiently maximize business outcomes.

Requirements

• 15+ years of experience leading corporate marketing at a fast-growing, high profile organization(s)

• Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences (experience in ad tech or Martech related SaaS business is highly preferred)

• Deep expertise in brand strategy, management, positioning, and messaging

• Experience in developing, executing, and measuring the impact of multi-channel brand advertising campaigns

• Proven ability to design and execute large-scale corporate marketing initiatives

• Ability to effectively influence both internal and external stakeholders across all levels of the organization

• Exceptional writing and verbal communication skills

• Experience with creative and brand agencies, budgets, and negotiating contracts

• BS/BA degree in Marketing, Business, or related field

• Knowledge of appropriate marketing tactics and channels for driving awareness within the SMB, Mid-market, and Enterprise segments

• Prior experience with managing PR and social media agencies / contractors

• Prior experience managing content, creative and customer marketing teams and functions

• Experienced operating in emergent new B2B categories

• Understands how to effectively prioritize initiatives and delegate work, but also comfortable rolling up their sleeves to get things done.

Benefits

  • Paid Time Off
  • All major U.S. holidays
  • Flexible work hours
  • Full health benefits (medical, dental, vision)
  • 401(k)
  • Only the best top of the line technology.
  • Commuter Benefits and FSA
  • Career growth/education budget (conferences, books, workshops, etc.)
  • Accelerated career growth opportunities
  • A hard to compete with company culture (see our Glassdoor reviews)
  • Ranked #4 Highest Rated Private Cloud Companies to Work For by Battery Ventures
  • Ranked #16 tech company in SF for customer satisfaction and employee happiness.

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Postclick

The global leader in digital advertising conversion.

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