Associate Manager, Conversion Optimization

Purpose & Overall Relevance for the Organization:

Experience Design is chartered with driving a premium, connected, and personalized consumer experience across key Reebok-owned digital properties that results in industry-leading commercial results and consumer advocacy (NPS). As Associate Manager Conversion Optimization you will be right at the heart of it as you will be driving our A/B testing program for Reebok experiences across all digital platforms alongside the lead Conversion Optimization Manager.

You will have a passion to drive improvements across our digital platforms resulting in incremental revenue for our eCommerce business & the improved performance of our branded experiences.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.            

Key Responsibilities: 

• Support the test planning process by identifying tests to be performed and help to prioritize these in alignment with business needs & IT releases
• Support the evolution of Reebok CRO (including personalization strategy) in close collaboration with internal and external stakeholders. 
• Support the setup of personalization experiences to improve conversion for specific segments of users.
• Work closely with x-functional business partners to capture input, translate these into requirements and working with the analytics team to determine KPI’s 
• Own the execution of A/B tests including the test setup and day-to-day test result reporting via Monetate & Adobe Analytics
• Support the test reporting out and actions derived from a test outcome to the organization
• Support the creation of monthly A/B testing and conversion reports to highlight trends across markets and devices
• Conduct regular cross browser/ device testing to ensure key site features are functioning, identifying bugs and ensuring the relevant fixes are logged

Key Relationships:  

• Global Ecommerce Markets 
• Consumer Experience Team
• Digital Brand Commerce, Global Platform & Projects team
• Site Merchandise & Category Managers 
• CRM & Personalization team
• Marketing Activation
• Web Analytics
• Product Areas (Product Marketing, Development, Digital Activation Lead)
• Global Digital Brand Commerce (adidas)

Knowledge Skills and Abilities:

• Data driven mindset. Numbers should be what drive our business and your decision-making
• Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions
• Excellent planning skills and ability to document processes
• Demonstrated experience working with optimization tools like Optimizely or Monetate, and 3rd party vendors for more complex builds as well as Adobe Analytics
• Understanding of digital analytics, optimization and consumer branded commercial experiences
• Requires knowledge of e-commerce digital/UX/CX, business models, subject matter, and trends – with a focus on digital/mobile customer experience solutions. 

Requisite Education and Experience / Minimum Qualifications: 

• BA/BS degree in relevant field of study, required
• 2+ years’ experience within the E-commerce and digital space