Associate Manager, Conversion Optimization


Full time

Boston, MA, USA

Oct 22

Purpose & Overall Relevance for the Organization:

Experience Design is chartered with driving a premium, connected, and personalized consumer experience across key Reebok-owned digital properties that results in industry-leading commercial results and consumer advocacy (NPS). As Associate Manager Conversion Optimization you will be right at the heart of it as you will be driving our A/B testing program for Reebok experiences across all digital platforms alongside the lead Conversion Optimization Manager.

You will have a passion to drive improvements across our digital platforms resulting in incremental revenue for our eCommerce business & the improved performance of our branded experiences.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal.            

Key Responsibilities

  • Support the test planning process by identifying tests to be performed and help to prioritize these in alignment with business needs & IT releases
  • Support the evolution of Reebok CRO (including personalization strategy) in close collaboration with internal and external stakeholders. 
  • Support the setup of personalization experiences to improve conversion for specific segments of users.
  • Work closely with x-functional business partners to capture input, translate these into requirements and working with the analytics team to determine KPI’s 
  • Own the execution of A/B tests including the test setup and day-to-day test result reporting via Monetate & Adobe Analytics
  • Support the test reporting out and actions derived from a test outcome to the organization
  • Support the creation of monthly A/B testing and conversion reports to highlight trends across markets and devices
  • Conduct regular cross browser/ device testing to ensure key site features are functioning, identifying bugs and ensuring the relevant fixes are logged

Key Relationships:  

  • Global Ecommerce Markets 
  • Consumer Experience Team
  • Digital Brand Commerce, Global Platform & Projects team
  • Site Merchandise & Category Managers 
  • CRM & Personalization team
  • Marketing Activation
  • Web Analytics
  • Product Areas (Product Marketing, Development, Digital Activation Lead)
  • Global Digital Brand Commerce (adidas)

Knowledge Skills and Abilities:

  • Data driven mindset. Numbers should be what drive our business and your decision-making
  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions
  • Excellent planning skills and ability to document processes
  • Demonstrated experience working with optimization tools like Optimizely or Monetate, and 3rd party vendors for more complex builds as well as Adobe Analytics
  • Understanding of digital analytics, optimization and consumer branded commercial experiences
  • Requires knowledge of e-commerce digital/UX/CX, business models, subject matter, and trends – with a focus on digital/mobile customer experience solutions. 

Requisite Education and Experience / Minimum Qualifications: 

  • BA/BS degree in relevant field of study, required
  • 2+ years’ experience within the E-commerce and digital space

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